Our philosophy guides our every decision.

Business mandates must be aligned to meet the needs of our planet and all within it.

 

A wise and experienced marketer once told us that, if time does not allow us to elaborate, then providing content for the following 3 categories will effectively and simply tell our story. So we took heed and did just that!  So here is our elevator pitch created just for you our dear dear customer:


BRAND VALUE

healthy supply chain

healthy textiles and notions

healthy planet

healthy people and animals

healthy apparel


BRAND PURPOSE

To produce 100% North American manufactured fashion pieces with 100% organic, vegan and recycled textiles with 100% ethical and certified processes.


BRAND NICHE

Customers who are hell bent on not making a fashion purchase unless they are satisfied that it is truly ethically and sustainably manufactured.


 

HERE IS THE ELABORATED VERSION OF OUR STORY: